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Packaging | 润的糖 SMOOTH CANDY 包装设计

我们为茶周期品牌旗下姜糖系列“润的糖”设计了全新包装,其视觉呈现是对姜糖产品配料与消费情绪进行了元素拟态融合。四种风味:海盐陈皮乌梅生姜、海盐柠檬生姜、草本清新、海盐薄荷柠檬生姜。

在设计上打破传统,以全新的视觉风格呈现姜糖的多元风味,“乌梅”的口感、“柠檬”的轮廓、“草本”的剖面、“薄荷与柠檬”的交融,将基础的情绪感受内化呈现出几何图形元素。暖色系渐变搭配烫银工艺呈现“润的糖”轻盈甘润的口感,由此传达给消费者轻松活跃的场景氛围。包装以扇形抽拉的形式打开,结构的设计兼具了产品功能性与可持续环保理念。

Breaking the tradition in design, the multi-flavor of ginger candy is presented in a new visual style. The taste of  black plum, the outline of  lemon, the section of  herb, and the blend of mint and lemon bring the basic emotional feeling into the It presents geometric elements. The warm color and hot silver process present the light and sweet taste of SMOOTH CANDY, thus conveying a relaxed and active scene atmosphere to consumers. The packaging is opened in the form of a fan-shaped pull. This structural design combines product functionality and sustainable environmental protection concepts.

Brand:茶周期 TeaCycle
Time:2021
Location:Haining/China

Design:OnedayDesign
Photography:OnedayDesign









Packaging | 润的糖 SMOOTH CANDY 包装设计
Published:

Packaging | 润的糖 SMOOTH CANDY 包装设计

Published: